task 4 Conventions

Task 4: Convention of banner advert

FIFA 15 is a football simulation video game developed by EA Canada and published by Electronic Arts.

EA Sports had signed a deal with the Premier League as the Official Sports Technology Partner and it is football simulation video game developed by EA Canada and published by Electronic Arts.
This banner advert shows all the teams that are involved.
This product can be played via the platforms like xbox one,ps4 because it means that they can increase their revenue ,also they could create an app where you discover more about the game or play. Media synergy can be used to promote fifa 15 by sponsorship ,for example match of the day 
Fifa 15 has created a demo because it allows the gamers to experience what the new game  will be like and it makes everyone excited for the game release as it may show short clips of the stadiums that are featured.

What information is the advert giving you – how does it catch your attention? (Product release date, Sale, Competition, Features etc…) This advert  is showing that it is a demo,so it would make people excited for the full version to come. Is this typical of banner adverts - why? No because not so many companies produce demo of their game as they might create preview for their trailer.

What you do to make it interactive: shoot, click, close, fight, skip, answer etc this advert could interactive by closing it or skipping the advert online. Is this typical of banner adverts - what happens when you click? when you click banner advert,you can visit the official website. Why does this appeal? it  appeals to footballer gamers.

How have they Branded advert (Logo, Trademark, Product, colour scheme?) the brand logo/colour scheme is used in al of their advert as it would suit their theme  Is this typical of banner adverts – why? banner advert for brand like to create their advert differently but still have house style.

Are there more images than text? There are  logos of the football teams to show who is involve in the banner advert. images in the background ,it is faded but you can tell that it is football stadium with bright lights to make the teams logo stand out more.

What colour are used - Why does the above appeal to a youth audience? colours- green like grass. Where is your attention drawn to on the page – is this where the large central image is? fifa 15 demo-title is in the middle of the top with the EA sports logo.

how big and what fonts are used – how many are different? the fonts are large and bold. under the teams logo, you can see what platforms it can be played on.

This advert is informing the audience about the newest Fifa 15 demo, however it doesn't have a release date which could make the players more interested  in the game when the whole version comes out.

The main purpose behind the advert is to grab the audience attention to come in a store and buy it and aimed at men youth audience who like football. you would find this banner advert as a banner on the internet as a digital version or in a sports magazine.
the banner advert and youtube video are both new media as they are both digital, but the ad was originally broadcast on tv as well.

Ad 2 TV advert World Cup TV spot
Is old media.
this is a typical advert because it includes all the information about that fifa world cup .

This advert will suit all ages because it is the World Cup tournament where countries play against each other in groups or stages until the final 2 are left.

This advert can be interactive through sharing,skipping on YouTube .

https://www.youtube.com/watch?v=JP67IM1LX-M

this is included in the info box : 'Remember the Mundial with this cool animation was shown repeatedly during the television broadcasts from the World Cup in Brazil.'
the world cup will be promoted into every countries that is participating in the tournament which make people aware of the other good players from different teams.

The 2014 FIFA World Cup  which took place at several venues across Brazil.
The 32 participating teams were drawn into eight groups.

Is there a story? If yes, what is it about? If not, what is happening in the advert - what do you see? Official TV opening scene- the story is about Brazil and how anyone can play football then it goes to air balloon with the countries that are involved and at the end  it goes to the stadium. Is this typical for Broadcast Ads to do this - why? Yes ,because it wants to show the audience what the events is like. Why does this appeal to a youth audience? football doesn't appeal just to a youth audience as it can appeal to all agers.

What can you hear (what TYPE of music, is there a voiceover) and how it sounds? There is a soft music that creates an atmosphere and makes people aware of the football. Is this typical for Broadcast Ads to do this for this kind of product - why? To create an atmosphere Why does this appeal to a youth audience? football doesn't appeal just to a youth audience as it can appeal to all agers.

How long does this advert run for – or how long does it require you to read it? The duration of this advert is 49 seconds,however normally advert are up to 30 seconds. Is there more images than text? more images than text are used in this advert . these icons are present throughout the whole advert to let the audience know about fifa tv. Is this typical for Broadcast Ads to do this - why? It is typical broadcast advert that will be shown on the TV during the breaks. Why does this appeal to a youth audience? football doesn't appeal just to a youth audience as it can appeal to all agers.

What types of images are used – live action video or special effects – and what are they of? special effects editing techniques are used to create this advert to flow between the scenes. Is this typical for Broadcast Ads to do this - why? yes as it is used on a wide scale to create advert to promote many products on the market.

What is the editing doing – is the advert quick or slow? this advert flows between the scene very quicker What happens at the end of the advert – is there a product shot and/or the logo/TM? This is an animation advert for the 2014 fifa world cup. At the end of the advert, the trophy is shown for 12 seconds because they want to people to look at it. Is this typical for Broadcast Ads to do this - why? Yes -  it is showing the audience what the trophy looks like.

how big and what fonts are used – how many are different? the only text that is capital letters at the end of 19 seconds' fifa world up 2014' with the trophy. Where is the (text) positioned? it is positioned in the middle of the advert with the background- blue and green. What information is it giving you – or how does it relate to the images? it is telling you about the world cup 2014 What is the slogan – what words are used here to make it memorable? No but it can be used to make the audience remember what the product really is. Is this typical for Broadcast Ads to use minimal text and slogans - why? Depends on what is being sold or advertised.