assigment 2,task 5

 Dear Client,

As my banner ad is a new media sector and is only available via online platforms, the BCAP codes will not apply as they regulate broadcast Advertising.

I understand that as I am targeting a youth audience, the main codes that will be relevant to my banner advert will be:-

It will be truthful, legal, honest and an accurate information about the product and it does not include false messages and important information.

I confirm that my advert does not breach the CAP codes regarding online advertising or will bring about any complaints for enforcement by the ASA.

Signed

 Roopa Achall

Advertising Intern

Creative Solutions