task 3/4 audio

Task 2 : Types

Task 2

The perfect story/lifestyle (use of the product or service creates the perfect outcome,e.g. using a certain washing powder on your shirt gets you the job interview)
Both the proactiv and dove advert are promoting women lifestyle because when you use their products, your confident and skin will clear up. Pro activ is being demonstrated through their advert to show how amazing it really is. Likewise dove girl gives women confident and it is an viral advert to promote a buzz about the product or the whole range averrable online or in stores around the UK.

Skincare brand Proactiv has offered Justin Bieber help with his acne after he appeared in his mugshot last week with blemished skin and he was the ambassador between 2010 and 2012.

Justin Bieber is used to sell proactiv to teenagers as they are this main target audience for this music,when it said : 'Proactiv plus for teens-new'. 

Proactiv is used to clear your skin of and it is adverted to everyone,throughout the years,they have used many celebrity endorsement to show their stories such as  Nicole Scherzinger, Adam Levine, Ola Jordan and Julianne Hough.

This will be possible be advert in a women's lifestyle/fashion magazine because it will show them how to a get perfect clear skin and give them confident as they may not like their current appearance.

This advert can be seen/shown on a magazine app , where you can either skip the pop up or view the official page to find out more information.
As Justin Bieber's main target audience are female teenagers , teenagers magazine will be including this in their issues over the time period ,he is the ambassador.

A Testimonial advert is an advert in which a person gives a written or spoken opinion about the product or service that is being advertised. 

A testimonial advert shows the good quality with their adverts, for example the Dove advert has women talking about how dove products have changed their lives by giving them confident in themselves. 

This advert is explaining 'what is a Dove girl to you? '
 Find out what these women have to say and also discover how Dove surprises them - this is the overall message of the advert because by watching it you can discover the qualities of a dove girl.
Dove has created a viral advert because it is a new creative way to show off the product.
These adverts are both digital because you can interact with them online .